1. INTRODUCTION & SCOPE

Desmond Digital (Sole Proprietorship) (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you how we collect, process, store, and safeguard your personal information when you visit our website or engage our digital services. It is designed to comply with South Africa’s Protection of Personal Information Act (POPIA), the EU/UK General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA/CPRA).

2. INFORMATION WE COLLECT

We collect personal data directly from you and automatically through your interaction with our site:

• Identity & Contact Data: Name, business trading name, email address, WhatsApp/phone number, billing address, and job title collected via contact or intake forms.

• Technical & Usage Data: IP address, browser type, operating system, referral sources, page views, and interaction metrics collected via cookies and analytics tags.

• Project & Commercial Data: Brand guidelines, domain details, website specifications, and billing transaction histories.

3. LAWFUL BASIS & PURPOSE OF PROCESSING

We process personal data strictly under the following legal bases:

• Contractual Necessity: To fulfill website development, branding, and digital marketing servi­ces outlined in our Statement of Work.

• Consent: To send marketing communications or run analytics cookies where explicit consent has been granted.

• Compliance with Law: To meet South African legal, tax, and reporting obligations.

• Legitimate Interests: To optimize site security, prevent fraud, and maintain operational integrity.

4. DATA SHARING & THIRD-PARTY PROCESSORS

We do not sell, rent, or trade your personal data. We share data only with trusted third-party service providers (data processors) strictly necessary to run our business, including:

• Hosting & Infrastructure Providers (e.g., Cyber Circuit, AWS)

• Payment Gateways (e.g., PayFast, Stripe)

• Analytics & Marketing Platforms (e.g., Google Analytics, Meta Ads API)

All third-party processors are bound by strict confidentiality and security standards.

5. INTERNATIONAL DATA TRANSFERS

Where personal data is transferred across borders (e.g., cloud hosting or global ad networks), we ensure adequate data protection safeguards are in place in compliance with POPIA Section 72 and GDPR Chapter V.

6. YOUR LEGAL RIGHTS

Under POPIA and GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction or updating of inaccurate data.

• Deletion: Request erasure of your data (“Right to be Forgotten”), subject to legal retention obligations.

• Objection & Withdrawal: Object to direct marketing or withdraw consent for non-essential cookies at any time.

To exercise any of these rights, contact us at: admin@desmonddigital.co.za

7. INFORMATION REGULATOR (SOUTH AFRICA)

If you believe your personal data rights have been infringed under POPIA, you have the right to submit a complaint to the Information Regulator South Africa:

Website: https://inforegulator.org.za/

Email: enquiries@inforegulator.org.za / POPIAComplaints@inforegulator.org.za